EPA’s ENERGY STAR Program Promotes LED Lights


What do fortune tellers, couch potatoes, and amateur make-up artists have in common? They’re all hopelessly in the dark about the life-changing benefits of LED bulbs – until they learn to look for the ENERGY STAR.


Light bulb image via Shutterstock.

That’s the premise of three quirky, irreverent new spots promoting LED lighting from EPA’s ENERGY STAR program. LEDs are quickly gaining steam as an alternative to incandescent and CFL lighting, but 70% of light sockets in the U.S. still contain inefficient bulbs.


EPA wants to change that by positioning LEDs as the bright future of lighting. Some quick facts:

  • Longevity: LEDs are extremely long-lasting. One bulb can last for 20 years with typical use.
  • Savings: LEDs use 70-90% less energy than incandescent bulbs – one bulb can save up to $80 on energy bills over its lifetime
  • Quality: ENERGY STAR certified LEDs provide excellent light distribution and color quality, making them a great option for replacing old incandescent bulbs.

Even with all the new lighting choices, it’s still simple: look for the ENERGY STAR for energy savings. Only bulbs with the ENERGY STAR are independently certified, undergoing extensive testing to assure they perform as promised. This is the main message of EPA’s videos – neglecting to look for the ENERGY STAR can have ugly consequences!


The spots can be previewed here: #1: http://ow.ly/BoG04, #2: http://ow.ly/BoG3C, #3: http://ow.ly/BoG7g.

by Editor

Tuesday, October 7th, 2014 at 13:57
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